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Cece McCormick


CeCe McCormick, the founding proprietress of 52 Sweet CeCe’s frozen yogurt shops known for candy colored décor and Willy Wonka-esque toppings, first envisioned the whimsical sweet shop in California, where she was born and raised, with the notion that she could create a happy escape for families.

Her single Belle Meade shop, established in 2009, immediately
drew interest from locals and out of towners, and requests for franchises came pouring in.

McCormick expanded and owned and operated three locations in Middle Tennessee Belle Meade, Downtown Franklin and Brentwood, until the sale in 2014.

"It was a magical time in my life and creating something loved by so many was a personal and professional accomplishment."

The mother of four says being a stay at home mom for 17 years was a demanding gig. “Nothing has ever been that hard, but it did turn me into an expert multi-tasker and prepared me for the successes I’ve had as a business owner."

After the whirlwind success of her brainchild, Sweet CeCe’s . McCormick had other dreams to fulfill. She has since written and published her first children’s book The Sweet Adventures of
CeCe and Oliver the Giraffe, a story about kindness and she takes her book for a storytelling experience to local schools, promoting the prevention, intervention and treatment of bullying.

Her entrepreneurial spirit didn’t end there. She dabbled in another food concept and followed that venture to parlaying her creativity into The Occasional Tables, a Rent the Runway inspired concept by which customers rent out tableware from Kate Spade, Williams Sonoma, Pottery Barn and other chic purveyors to host Instagram worthy parties at home. At , customers can order dishes, chargers, table runners, cloth
napkins, napkin rings, menus and place cards for delivery to Davidson and Williamson counties.

McCormick spends much of her time as the Director of Corporate Engagement for Nashville-based Not for Profit, Soles4Souls. She travels the country to procure apparel from brands for those in need. McCormick also serves on the Board of Advisors for the Pathway Women ’s Business Center - a forum for training, education, and peer learning that supports and accelerates the growth of women owned business and strengthens their impact upon the economy.

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